This Steve Jobs NeXT book review explains how ego and pride destroyed a promising computer company.
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Randall E. Stross teaches business at San Jose State University. He earned a Ph.D. in history from Stanford University. He writes the “Digital Domain” column for the New York Times, and he also wrote for Fortune magazine. Stross built his career on business and technology writing. He studies how companies rise, fall, and shape the world around them. He wrote several books on this topic, including The Microsoft Way, eBoys, and Planet Google. He wrote Steve Jobs and the NeXT Big Thing early in this run of books. In it, he turns his focus toward one man and one costly business failure. Stross favors deep research and a critical eye over easy praise. He builds his arguments on real records, real interviews, and hard evidence. He does not shy away from harsh conclusions about powerful people. This approach makes him a trusted voice on Silicon Valley history. Readers turn to his work for a clear, honest view of the tech world. He lives in Burlingame, California.
This Steve Jobs NeXT book review explains how ego and pride destroyed a promising computer company.
Continue reading